Sparrow Art Supply
How a strategic holiday marketing campaign drove 30–40% year-over-year sales growth
The Challenge
For independent retailers, the holiday season can feel both exciting and overwhelming.
Beth, the owner of Sparrow Art Supply, wanted to make the most of her busiest sales season without constantly scrambling to create promotions, social media posts, newsletters, and gift ideas.
She needed a clear plan, a cohesive campaign, and a way to make holiday marketing feel manageable.
Industry: Retail / Art Supplies
Services:
Campaign Design | Website Design | Copywriting
Key Results:
✔ November sales increased 30% year-over-year
✔ December sales increased 40% year-over-year
✔ Simplified content creation
✔ Consistent branding across every customer touchpoint
Before
Holiday marketing felt reactive
Creating content from scratch
Disconnected promotions
Unclear gift-buying journey
Seasonal overwhelm
After
Clear 100-day marketing plan
Reusable campaign assets
Cohesive holiday campaign
Gift guides customers loved
Organized, confident execution
Services Provided
Marketing Strategy Intensive
Holiday Campaign Development
100-Day Marketing Roadmap
Website Homepage Redesign
Gift Guide Strategy
Content Planning Support
Why It Worked
Beth already had a wonderful store, loyal customers, great products and LOTS of great ideas.
What she needed was a plan to execute on them.
Together, we created a holiday campaign that connected her website, email marketing, social media, advertising, and in-store experience.
By establishing the messaging, visuals, and strategy ahead of time, holiday marketing became easier, more consistent, and significantly more effective.
"The campaign made the whole season feel incredibly cohesive, from our stunning holiday homepage to social media, newsletters, print and digital ads, and even our in-store decor."
Beth Bluestein, Owner of Sparrow Art Supply
The Gift of a Clear Plan
By creating a cohesive campaign, a clear roadmap, and tools she could use throughout the season, we turned holiday marketing from a source of stress into one of the most successful seasons Sparrow Art Supply has ever had.
That's the power of a clear plan.