How a home organizing coach gained clarity, confidence, and a powerful online presence in just a few weeks
Clean Slate
Sarah, the owner of Clean Slate, is a passionate home organizer in Vermont who also coaches new and aspiring professional organizers. Her mission is to help them align their deeper purpose with their business goals through individualized, heart-centered, 1:1 coaching.
While she had the vision and expertise, she struggled to articulate her value online—and felt stuck trying to market to two different audiences: families who need home organizing support, and professional organizers who want coaching.
“I love what I do, but the coaching side of my business has taken longer to grow than I hoped. I knew I had something powerful to offer—I just wasn’t sure how to communicate it.” - Sarah
Sarah was excited about growing her coaching practice but overwhelmed by all the moving parts.
She had spent countless hours trying to write her coaching page and build a lead magnet but felt like she was spinning her wheels.
She needed structure, strategy, and support.
“Before I worked with Tricia, I felt stuck. I knew what I needed to do, but just couldn’t figure out the right steps.” - Sarah
Services Provided:
Marketing intensive
Brand & messaging strategy
Copywriting (including Clean Slate’s website, new lead magnet, and new email funnel)
Website Design
Social media strategy and guidance (including content ideas and how-to support)
Results:
A refreshed website that reflects the heart of her business, clearly speaks to both audiences (organizing clients and coaching clients), and highlights her unique value
A lead magnet and email funnel to attract and nurture coaching clients
Increased engagement on Instagram posts
Renewed confidence and consistency in showing up online
“I feel very proud of my website. Others have also told me it feels more cohesive, is easier to navigate, and better reflects my coaching. The relief I feel as a result of having your guidance and expertise is priceless.” - Sarah
“So often, marketing people want to fit clients into their cookie cutter service and you immediately dispelled my fears with your understanding of what I am trying to accomplish and share with the world. Your expertise, warmth, and clarity filled me with confidence. I was amazed at how quickly you identified the problems and came up with perfect solutions.”
Sarah Thompson, Owner of Clean Slate Vermont
From Stuck to Strategic
It was also such a joy to work with Sarah—her passion for what she does was evident through every call and email. Helping her express the heart of what she does was incredibly rewarding!
This project is an example of how I help small businesses move from stuck to strategic. Whether you’re overwhelmed by your website, unsure how to create a lead magnet, or just tired of trying to figure it all out alone—I’d love to bring clarity, strategy, and support to help you move forward with confidence.