How a Vermont intimacy boutique turned "spaghetti-at-the-wall" marketing into a system that consistently drives sales
Earth + Salt
The Challenge
Beth had built a trusted brand, a loyal customer base, and an incredible in-store experience. But when it came to marketing, she felt stuck.
Her email newsletters weren't consistently generating sales, content creation felt overwhelming, and despite having a wealth of expertise, she wasn't sure how to turn that knowledge into a marketing strategy that felt sustainable.
Industry: Retail & Sexual Wellness Education
Services:
Marketing Strategy | Email Marketing | Content Strategy | Customer Journey Design
Key Results:
✔ Consistent email-driven sales
✔ Marketing feels easier and more sustainable
✔ Educational content system
✔ Stronger brand positioning
Before
Random email marketing
Inconsistent sales from newsletters
Unsure what content to create
Expertise wasn't fully leveraged
Marketing felt stressful
After
Strategic email system
Consistent email-driven revenue
Clear content plan
Educational marketing ecosystem
Marketing feels manageable and fun
Services Provided
Marketing Intensive
Messaging Strategy
Email Marketing Strategy
Plug-and-Play Email Templates
Content Calendar Strategy
SEO Landing Pages
Email Masterclass Series
Why It Worked
Beth already had expertise, credibility, and a loyal audience.
What she needed was a system.
Together, we transformed years of knowledge into a content strategy that educates customers, builds trust, and naturally supports sales.
Instead of constantly wondering what to post or send next, she now has a framework that guides her marketing while still allowing room for creativity and connection.
"The most valuable part was clarity—around design, language, and strategy. I had been throwing spaghetti at the wall, and now I have a plan that's already working. Working with Tricia brought everything into focus—and all of the changes we made immediately started creating results."
Beth Hankes, Owner of Earth + Salt
From Overwhelmed to Organized
Beth didn't need a complete marketing overhaul.
She needed a strategy that honored her voice, supported her goals, and fit realistically into her workload.
That's what we built together.